our Work
Campaigns built to perform and the results that prove it.
Every campaign we build is rooted in strategy, shaped by cultural intelligence, and measured against real outcomes. From multinational brand launches to public sector communications across the Caribbean, our work moves markets, shifts perception, and delivers results that hold up to scrutiny.
Integrated Campaign · Shop Local · Bahamas
How a 10-Week campaign turned local shopping into a National movement
When COVID-19 threatened to hollow out the Bahamian retail economy during the critical holiday season, Fusion IMC built Shoplocal from the ground up — rallying 55+ businesses behind one conviction: your dollar does more when you spend it at home. Every channel drove both awareness and behaviour. The result was not just reach. It was a movement.
525K+
Social Media Impressions
370K+
Social Media Reach
201K+
Media Impressions
10wk
Brief to Launch
Paid Media · Airbnb · Puerto Rico
1.59 Million impressions in 48 hours, Airbnb's Puerto Rico host drive
To grow Airbnb's host supply in Puerto Rico, Fusion IMC executed a high-impact two-day media buy built entirely around Tier 1 broadcast and digital placements. Five interviews across Wapa TV, Noticel, Teleonce, and Telemundo ran alongside a full digital takeover of Noticel's website — ensuring the message reached Puerto Rican residents at scale, in the media environments they already trusted.
1.59M
Impressions from Digital Takeover
93.4K
Reach from Interviews
1,067
Ad Clicks
4 Tier 1
Media Outlets
Consumer Lending · Bank of The Bahamas · Bahamas
A bank loan reframed as a bucket list
What if a loan felt less like paperwork and more like permission? Bucket List Bliss repositioned borrowing as access, not obligation. Built around a shared Bahamian childhood memory of buried treasure, the campaign followed influencer SawyerBoy on a beach dig that became a visual metaphor for the unnecessary effort people assume stands between them and the experiences they actually want. Bank of The Bahamas removed the friction. The results proved that in a category defined by rates and terms, cultural relevance is the most effective currency.
57K+
Organic Views
18.1%
Market Penetration
$0
Paid Media Spend
1 in 5
Bahamian Adults Reached
Five Islands. One Standard. Zero Compromise.
Merchant activation · American Express · Caribbean
What if the gap between a global payments brand and a Caribbean merchant wasn't a technology problem, it was a communication problem? Across five Caribbean markets, Fusion IMC deployed a boots-on-the-ground merchant education and activation programme for American Express that didn't rely on media spend or mass messaging. It relied on people, presence, and cultural intelligence. Misconceptions were dismantled. Barriers were removed. And in market after market, merchants who had kept the card at arm's length began actively welcoming it. The results proved that in a category defined by rates and technology, the most powerful activation tool in the Caribbean is still a knowledgeable human being standing in the room.
4,411
Merchants Reached
5
Caribbean Markets
31
Days of Live Activation
$0
Paid Media Spend
Creative Campaign · Healthcare · Bahamas
A Bahamian parody that turned healthcare Into a national conversation
When FirstCare needed to cut through in a category nobody wants to think about, Fusion IMC adapted the viral "Pop the Balloon" dating format into a satirical showcase of healthcare providers, each character reflecting the quirks and pain points Bahamians already knew but had never seen said out loud. The result was not just engagement. It was a national conversation that drove significant organic reach and boosted sales.
130K+
Organic + Sponsored Reach
35K+
TikTok Views
1,310
Shares
5,053
Likes
Integrated Campaign · Shop Local · Bahamas
How a 10-Week campaign turned local shopping into a National movement
When COVID-19 threatened to hollow out the Bahamian retail economy during the critical holiday season, Fusion IMC built Shoplocal from the ground up — rallying 55+ businesses behind one conviction: your dollar does more when you spend it at home. Every channel drove both awareness and behaviour. The result was not just reach. It was a movement.
525K+
Social Media Impressions
370K+
Social Media Reach
201K+
Media Impressions
Paid Media · Airbnb · Puerto Rico
1.59 Million impressions in 48 hours, Airbnb's Puerto Rico host drive
To grow Airbnb's host supply in Puerto Rico, Fusion IMC executed a high-impact two-day media buy built entirely around Tier 1 broadcast and digital placements. Five interviews across Wapa TV, Noticel, Teleonce, and Telemundo ran alongside a full digital takeover of Noticel's website — ensuring the message reached Puerto Rican residents at scale, in the media environments they already trusted.
1.59M
Impressions from Digital Takeover
93.4K
Reach from Interviews
1,067
Ad Clicks
Consumer Lending · Bank of The Bahamas · Bahamas
A bank loan reframed as a bucket list
What if a loan felt less like paperwork and more like permission? Bucket List Bliss repositioned borrowing as access, not obligation. Built around a shared Bahamian childhood memory of buried treasure, the campaign followed influencer SawyerBoy on a beach dig that became a visual metaphor for the unnecessary effort people assume stands between them and the experiences they actually want. Bank of The Bahamas removed the friction. The results proved that in a category defined by rates and terms, cultural relevance is the most effective currency.
57K+
Organic Views
18.1%
Market Penetration
$0
Paid Media Spend
Creative Campaign · Healthcare · Bahamas
A Bahamian parody that turned healthcare Into a national conversation
When FirstCare needed to cut through in a category nobody wants to think about, Fusion IMC adapted the viral "Pop the Balloon" dating format into a satirical showcase of healthcare providers, each character reflecting the quirks and pain points Bahamians already knew but had never seen said out loud. The result was not just engagement. It was a national conversation that drove significant organic reach and boosted sales.
130K+
Organic + Sponsored Reach
35K+
TikTok Views
1,310
Shares
Five Islands. One Standard. Zero Compromise.
Merchant activation · American Express · Caribbean
What if the gap between a global payments brand and a Caribbean merchant wasn't a technology problem, it was a communication problem? Across five Caribbean markets, Fusion IMC deployed a boots-on-the-ground merchant education and activation programme for American Express that didn't rely on media spend or mass messaging. It relied on people, presence, and cultural intelligence. Misconceptions were dismantled. Barriers were removed. And in market after market, merchants who had kept the card at arm's length began actively welcoming it. The results proved that in a category defined by rates and technology, the most powerful activation tool in the Caribbean is still a knowledgeable human being standing in the room.
4,411
Merchants Reached
5
Caribbean Markets
31
Days of Live Activation
Your success story is next,
let’s build the strategy
Your success story is next,
let’s build the strategy.
We work with organizations that take this region seriously and need a partner who measures results the same way they do.