Dairy Queen
Miracle Treat Day
CASE STUDY
A sweet campaign
to raise funds for children in need
Since 2012, DQ Bahamas has been creating smiles and giving back through Miracle Treat Day, an annual initiative where DQ donates $2 for every Blizzard treat sold to a specified nonprofit organization.
Fusion assisted with the execution of Miracle Treat Day in from 2016 to 2019. In 2019, for the first time ever, Fusion was challenged to incorporate a free family fun day into the existing Miracle Treat Day festivities, executing a fair style event driven largely by sponsors.
Team
Ryan Adderley
Orthnell Dames
Van Johnson
Tyrina Neely
Services
Marketing Strategy
Public Relations
Digital Marketing
Creative Development
Event Marketing
Sponsorship Procurement
Creative Process
On Miracle Treat Day, Thursday July 25, 2019, DQ donated $2 from every blizzard treat
sold to The Bahamas Sickle Cell Association.
Our process started with defining the best strategy to achieve DQ’s objective – to raise $13,000 for The Bahamas Sickle Cell Association.
Our team determined the most effective roadmap to get to our goal and drafted a comprehensive plan to execute it.
Public Relations
Press Releases
Radio Show Appearances
Creative Production
Radio Ad
Promotional + Highlight Video
Digital Marketing
Landing Page Development
E-Newsletters
Youtube Ads
Influencer Marketing
Landing Page
We designed and developed an event specific landing page, with e-commerce capabilities, to serve as a hub where we directed digital traffic.
E-newsletter
We designed and disseminated a series of email newsletters to create awareness and drive coupon sales through the landing page.
Digital Ads
We executed a social media and Youtube ad campaign to increase awareness.
Influencer Marketing
We harnessed the power of influencers, leveraging their reach to generate interest in the event and drive coupon sales.
The Numbers
Raised
Complimentary radio appearances
In-kind Sponsorship
Tier 1 Media Clips
About Us
Fusion IMC is a marketing and public relations agency that strengthens brands in the Caribbean and Central America through persuasive and impactful storytelling that drives leads and grows business.
Our Services
Contact Us
East Bay & York Streets,
Nassau, Bahamas
