Marketing Strategy

Begin with a strategic plan for success

Begin with
the end in mind.

Every successful campaign starts with a winning game plan. We can help you take your products and services to market with a strong plan guiding your every marketing and public relations move. Our local experts create comprehensive plans that take the guesswork out of execution and outline key performance indicators to ensure we are consistently hitting the mark.

Empowered by Experience

We are deliberate with every marketing and public relations move. There are laws of marketing and human psychology that we have learned during our decades in the industry. This gives us the confidence to know we can strengthen the brands that trust us and help them achieve their objectives.

Driven by Innovation

While our experience grounds us, it is the desire to implement innovative solutions for our clients that truly drives us. Our work across countries enables us to adapt winning strategies and best practices to local tastes, bringing world-class marketing techniques to the Caribbean and Central America.

WHAT WE DELIVER

A plan for success

Getting ready for a pivotal launch? We can create a comprehensive marketing and communications plan to guide the way. Our plans include but are not limited to: Benchmark research summary, SWOT analysis, USP, audience profiles, pricing & positioning strategy, distribution plan, collateral guide, and traditional and digital media plan.

Marketing, when done right always begins with strategy. Whether launching a new product or service, or focusing your efforts for better ROI, our plans provide a game plan to help you achieve a sustainable competitive advantage.

Our Process

We have developed a systematic approach to creating winning strategies that work across industries. Here’s a snapshot of our process.

Research

Data is powerful. It’s also pivotal in driving good strategy. Executing research to understand the current environment is the first step to charting the course toward success. We establish a benchmark from which to measure effectiveness.

Audience

What you say is important, but equally so is how & where you say it. Determining the right voice for your messages and where to deliver them hinges on your target audiences. We define those audiences so the message resonates, every time.

Marketing Plan

Armed with the right information, we develop a comprehensive marketing plan that delivers. Plus, our knowledge provides an insider perspective only a local can give. We outline everything from the macro goals down to the micro tactics to achieve them.

Media Plan

With a comprehensive plan as the guiding light, we develop a detailed media plan. This outlines how your marketing budget will be allocated down to the penny.

About Us

Fusion IMC is a marketing and public relations agency that strengthens brands in the Caribbean and Central America through persuasive and impactful storytelling that drives leads and grows business.